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Decision Files
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Latest Decision Files


Araku Valley: How a Tribal Coffee From India Is Becoming a Global Luxury Brand
At sunrise, the mist in Araku Valley moves slowly across emerald hills, revealing rows of coffee plants grown not by plantations, but by people. Small farmers. Tribal communities. Families who once depended on subsistence agriculture are now part of a global value chain that serves coffee in Paris, Tokyo, and New York. This is not the usual India‑growth story powered by software or silicon. It is an unlikely tale of soil, patience, and belief and how corporate India quietly h
Feb 73 min read


When Silence Becomes Strategy: What GCC Leadership Can Learn From History
History often turns not on invasions, but on decisions made quietly behind closed doors. On a humid June morning in 1757, the Battle of Plassey was decided before the first cannon fired. Mir Jafar, commander of Bengal’s army, chose not to act. His silence, more than British firepower, shifted the balance of power in India. The East India Company did not conquer India that day; it inherited it. The lesson is uncomfortable but enduring: power is rarely lost all at once. It is c
Feb 73 min read


Walmart's Digital Transformation: How India and Flipkart Are Shaping Its Future
Walmart’s reinvention illustrates how legacy organisations survive technological shifts.
Feb 43 min read
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